Talk:Season 4/@comment-4689777-20140919155810

Adam Horowitz: "Without giving the exact date, which we don't have in front of us, we are roughly in early 2013 given that the show started in October of 2011. We’ve been more or less running in real time, including the year time jump. Because of that, the trailer for Frozen hasn't even premiered so in the world of our show, none of the present-day Storybooke characters are aware of the Frozen mythology and universe."

Finally, someone said it. http://www.hollywoodreporter.com/live-feed/once-a-time-season-4-733220