Jafar

Jafar is one of the main characters of Once Upon a Time in Wonderland. A powerful dark magician, Jafar has great plans for the young and wilful Alice, related to her lover's magic bottle and the wishes he can great. Jafar originates from the land of Agrabah and has somehow found his way to Wonderland, wherein he will stop at nothing until he gets what he wants, and will try to dispose of those who stand in his way or who no longer are of any use to him.

Alice's Adventures in Wonderland
A young girl by the name of Alice is led to Wonderland by the powerful White Rabbit, and when she finally comes home after her adventures in that wondrous place, her father is surprised to find her back, alive and well, as he thought she'd died, claiming she'd been gone a long time. Alice's stories about Wonderland fail to be bought by the people around her, and a psych professional even claims that she's lying and perhaps unstable. Alice, determined to prove the truth, returns to Wonderland as a young woman to bring evidence of her stay there, and meets a genie by the name of Cyrus, who grants her three wishes. Alice and Cyrus share many adventures in Wonderland and fall in love, eventually leading to him proposing to her. However, their proposal is cut short when the villainous Red Queen - who is in cahoots with the equally nefarious Jafar - shows up and throws Cyrus into the Boiling Sea. Alice believes he's fallen to his death, but in truth he lands on Jafar's magic carpet, all part of a plan he and the Queen came up with. Jafar then traps Cyrus in a giant cage in his palace, up in the clouds that soar over Wonderland.

Season 1
After Alice and the Knave of Hearts return to Wonderland, having been brought there by the White Rabbit - whom, unbeknownst to them, is working under the direction of the scheming Red Queen -, with the pretext of rescuing Cyrus the genie, Jafar, who had an agreement with the Red Queen, shows up on one of her palace's balconies and she informs him that Alice is back and looking for her genie, which she implies is what they wanted. Jafar moves closer and tells her that what they want can't be accomplished without the genie's bottle, and Alice's made all her wishes. He tells her not to be so pleased with herself, and she scolds him for talking down to the Queen. He tells her power is fleeting, which she takes as a threat, but he makes it clear that he's not just threatening her... he's ready to dispose of her. Jafar starts to choke the Queen through magic, but she is able to murmur that he doesn't know where Alice is. He releases her, and the bitter Queen reminds him that he's in her turf now, and if he wants her help, their deal remains. The Queen promises to get him his wishes, and he asks what she wants in return, to which she responds, "All in due time." She then tells him to get back on his carpet and let her deal with Alice. He tells her he hopes she does, for her sake, and then his carpet appears and he steps on it and flies away. Later, Jafar goes to pay a little visit to Cyrus, whom he's got locked up in a giant cage in his palace in the clouds over Wonderland.

Gallery
Gallery of photographic stills released to promote the character.